# Emmanuel Owolabi - Dynamic Content Strategist & SEO Copywriter
Source: https://hello.cv/emmanuelowolabi
New York

## Links
- LinkedIn | https://www.linkedin.com/in/emmanuel-owolabi

## About
Dynamic Content Strategist and SEO Copywriter with over 8 years of experience driving engagement and brand visibility for global platforms like Alibaba.com and U.S. News. Expertly manages complex projects, leverages deep research and advanced editing skills to produce high-quality, SEO-optimized content, and consistently delivers compelling narratives that resonate with diverse audiences and achieve measurable results.

## Work
### Copywriter | Alibaba
https://
Led content creation and SEO optimization for Alibaba.com, driving engagement and enhancing brand visibility through strategic content development and cross-functional collaboration.
- Authored 50+ informative blog posts on industry trends, enhancing Alibaba.com's thought leadership and audience engagement.
- Collaborated with SEO specialists to implement keyword strategies, significantly improving website copy visibility and organic search rankings.
- Managed 5+ concurrent content projects, consistently delivering high-quality materials ahead of or on strict deadlines.
- Elevated content creativity by tailoring messaging to diverse audiences and integrating multimedia elements like images and videos.
### Content Writer | Screen Rant
https://
Provided comprehensive writing and editorial support in a high-volume, fast-paced media environment, producing engaging and error-free content.
- Produced a high volume of public-facing content under tight deadlines, maintaining exceptional quality and consistency for a leading entertainment platform.
- Applied advanced writing, editing, and proofreading skills to ensure 100% error-free and highly engaging content across diverse formats.
- Crafted and refined visually impactful content and programs, consistently delivering captivating narratives that resonated authentically with target audiences.
- Ensured editorial excellence by rigorously proofreading and editing content for grammar, consistency, and adherence to AP style guidelines.
### Contributing Writer | U.S NEWS - New York
https://
Authored compelling and unbiased data-driven content, including news scripts and comprehensive reviews, for a prominent national news publication.
- Authored concise and compelling news scripts, consistently delivering high-quality content under strict daily deadlines for a national audience.
- Developed data-driven, unbiased reviews of consumer products and services, contributing to informed purchasing decisions for millions of readers.
- Produced comprehensive 360-degree review content, detailed guides, and informative profile pages, enhancing user understanding and engagement.
- Maintained editorial integrity and reader trust by thoroughly fact-checking multiple sources to ensure honesty and authenticity of all published content.
### Freelance Content Writer | ReviewThis
https://
Optimized content for SEO and managed client projects, driving improved search rankings and facilitating informed purchasing decisions through extensive research.
- Improved SEO performance by implementing strategic keyword usage, meta descriptions, and alt image tags, contributing to higher search rankings.
- Crafted compelling content across diverse sectors, including Fintech, Health & Fitness, Hygiene, and Parenting, engaging broad audiences.
- Managed and tracked 10+ client projects monthly using custom Excel spreadsheets, ensuring timely delivery and adherence to deadlines.
- Conducted extensive product and brand research, providing data-driven insights that informed content strategy and facilitated consumer purchasing decisions.
### Freelance Copywriter | Plum Direct Marketing (now Olly Olly)
https://
Developed targeted brand messaging and media outreach strategies, driving audience engagement and aligning with client brand identities.
- Customized brand messaging to precisely target audience segments, significantly increasing interest and driving engagement.
- Produced high-impact advertising copy for online platforms, consistently aligning content with diverse brand identities and personalities.
- Collaborated with cross-functional teams to develop and execute comprehensive short and long-term media outreach strategies.
- Monitored copywriting campaign performance and analyzed data to identify key areas for improvement, optimizing future content strategies.
### Copywriter and Editor | Deazyldeal Writers
https://
Managed the editorial workflow, ensuring content quality, accuracy, and adherence to style guidelines for a diverse team of writers.
- Oversaw the editorial process, making critical revisions and approving final versions of written pieces for publication.
- Conducted thorough reviews of articles, ensuring impeccable grammar, syntax, accuracy, and adherence to stringent quality standards.
- Provided constructive feedback and guidance to a team of writers, fostering collaborative improvements in content quality.
- Supported internal web contributors with CMS (WordPress) assistance, optimizing content publishing workflows.
### Article Writer | Ecrivains Consult
https://
Crafted engaging blog articles and promotional materials, collaborating with partners to enhance event attendance and optimize content for diverse media.
- Developed engaging blog articles based on thorough research, enhancing the company's online presence and thought leadership.
- Partnered with internal and external stakeholders to strategize and implement impactful content initiatives.
- Increased event attendance by creating compelling brochures and materials for sales prospecting events.
- Optimized and repurposed existing content for various media platforms, maximizing reach and engagement.
### Article Writer | HealthCare Management Institute
https://
Produced high-quality B2B/B2C acupuncture content, collaborating with creative teams and conducting thorough research to deliver engaging and error-free articles.
- Achieved 98% productivity and 100% quality rate in producing specialized B2B/B2C acupuncture content.
- Collaborated with the creative director and copywriting department to brainstorm and develop innovative topics and compelling narratives.
- Conducted comprehensive research on assigned topics, ensuring factual accuracy and depth in all articles.
- Applied advanced writing, editing, and proofreading skills to deliver engaging and error-free content consistently.

## Education
### Federal University of Technology, Akure | Data Processing
https://
### Obafemi Awolowo University | English
https://

## Languages
- English

## Certificates
### National Youth Service Corps (NYSC)
2019-10-01 | https://
### United Kingdom Project Management Professional
2019-06-01 | https://
### HSE LEVEL 3
2019-06-01 | https://
### Data Processing Proficiency Certificate
2017-05-01 | https://

## Skills
### SEO Research & Optimization
Proficient
- SEO
- Keyword Research
- Search Engine Optimization
- Content Optimization
### Creative Writing & Editing
Proficient
- Creative Writing
- Editing
- Copyediting
- Content Creation
### Marketing, Advertising & PR
Proficient
- Marketing Strategy
- Advertising Copy
- Public Relations
- Brand Messaging
### Copywriting & Blogging
Proficient
- Copywriting
- Blog Writing
- Article Writing
- Web Content
### Fact-Checking & Proofreading
Proficient
- Fact-Checking
- Proofreading
- Quality Assurance
- Accuracy
### Content Strategy
Proficient
- Content Strategy
- Content Development
- Content Planning
### Project Management
Proficient
- Project Management
- Deadline Management
- Workflow Optimization
### Multimedia Integration
Proficient
- Multimedia Content
- Image Integration
- Video Integration
- Graphics
### Content Management Systems
Proficient
- WordPress
- CMS
- Content Publishing
### Productivity Tools
Proficient
- Microsoft Word
- Google Docs
- SharePoint
- Microsoft Excel
### Data Analysis
Proficient
- Data Analysis
- Performance Monitoring
- Insights Generation
### Cross-functional Collaboration
Proficient
- Team Collaboration
- Stakeholder Management
- Interdepartmental Communication
### Research
Proficient
- Thorough Research
- Market Research
- Product Research
### Editorial Workflow Management
Proficient
- Editorial Workflow
- Content Approval
- Style Guide Adherence
### AP Style
Proficient
- AP Style
- Grammar
- Punctuation
- Consistency

## Source
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